LTF is a 90-day program that was 15 years in the making. The name Live to Fail comes directly from the life philosophy of Ben Booker, the program’s trainer: You have to fail in order to grow. So often, we are gripped with fear — fear of pushing through boundaries. We are afraid to fail. If you’re looking to add lean muscle and look the best you ever have in your life, then this is the program for you.