Power Half Hour – Infomercial
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Development
“How can you show the whole nation that your fitness video is legit? Fly across the country, visiting 23 actual customers, in 17 states, in 15 days… that’s how!” This was Mason’s winning pitch that got MEGA MACE the Beachbody account.
Production
Mason flew across the country during a two week tour in a chartered plane with Beachbody CEO, Carl Daikeler, collecting over 30 hours of testimonials with actual Beachbody customers.
Post
MEGA MACE spent months cutting several variations of final pieces that aired across the nation.
Tags: Commercial, infomercial, Portfolio, power, product-partners