Fitness Blog

Gold Medal Fitness

By April 7, 2010
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Creative

Juggling his many hats, Mason not only helped come up with the name for this unique fitness video (it means “stronger”), but he also took all the photos for the box covers, helped design the logo, directed & produced the series, and was the creative consultant for every aspect of the project.

Production

Mason directed this video on a sound stage in LA. He hired some fitness types who really brought their best. One was even MEGA MACE’s own, Liz Lytle! And the crew of professionals was top-notch!

Post and FX

MEGA MACE got creative with the graphics on this one – using the gymnastics and Olympic themes to create cool counters and a spectacular 3D medal as the logo.

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