ALZHEIMER’S ASSOCIATION

Development

The Alzheimer’s Association of Orange County needed a new concept for their fund raising video. Jim McAleer of AA wrote the script and then Mason put on the finishing touches to this very poignant script.

Production

Mason and his crew ventured down to Orange County (the real OC) – to shoot for two days in the Alzheimer’s offices and at a nearby hospital. Mason’s personality won the hearts of many of the patients and by the end he had them all dancing! Literally!

Post

By shooting on a white cyc – Mason had the flexibility to create movement on a clean, stark background for the beginning and end of the video. The effect is striking and very touching. Exactly what the client needed.

Tags: alzheimers, Archives, Portfolio