Company Profile

All we do is fitness

Our Passion

Mega Mace is committed to creating the best workouts in the world.

Our enthusiasm is unmatched and it shows. We research and develop everything we produce and train trainers to be the best in the business.

The Beginning

Director Mason Bendewald founded Mega Mace in 1995. Operating out of Philadelphia, they produced: commercials, corporate videos, promos – even creating the popular Reject Film Festival in 1997. But after shooting an infomercial for, Mason moved the company to Los Angeles, and shifted his focus to fitness production – a defining moment for the growing company.

A Move and a Vision

In short order, Beachbody tapped Mason to direct a new kind of fitness video. Because of his first hand knowledge in testing the product, Mason was given a creative freedom previously unheard of in fitness. That show was P90X.

Mason broke the mold, reinventing the methodology behind filming a fitness video, bottling the intensity of the workout with long takes, trading perfect looking “hollywood” hair and makeup for gritty, sweat covered faces. P90X became the most successful home fitness program of all time with over a half a billion dollars in sales. Over a decade later, it remains a uniquely recognizable and trusted fitness brand.

Realizing that streaming fitness was the next frontier, Mason sought out a tech partner to provide a digital platform. Striking a deal with DailyBurn (an IAC company), Mason became the Chief Production Officer this new “Netfilx of Fitness.” During his nearly four-year tenure, Mega Mace conceived and created the largest and most celebrated library of premium streaming fitness content on the internet.

Perfecting the Process

Over the years Mega Mace has developed a unique process that produces exceptional results. With each new job, we continue to refine and perfect that process. We bring the same passion and commitment we’ve had since P90X, a desire to create something special, to every job – Our goal is simple: To create great products that help people make their lives better – and results speak for themselves: True Beginner with Justin Rubin, Black Fire with Bob Harper, LTF with Ben Booker, and McFIT’s Cyberobics Revolution with Barbara Becker and Kate Hudson, just to name a few.

Master Trainer Testimonials
Justin Rubin
Justin Rubin Equinox, Justin Rubin Revolution, DailyBurn Trainer

“Mason is the ultimate leader in fitness video direction and production. His attention to detail is unparalleled and his holistic approach is genius. Working with Mason was the most challenging and rewarding experience of my entire life. He found a way to bring out my best and take my performance and fitness message beyond what I believed possible. I owe him and his team a debt of gratitude for all my success.”

Brett Hoebel
Brett Hoebel 20 Minute Body, Biggest Loser, RevAbs

“Mason taught me many on-camera skills, but more importantly, that authenticity was more valuable than any squat or burpee. ‘Make me feel like I’m the only one you are talking to…it’s not the exercise that people will come back for, it’s you.’ The one thing that makes Mason so successful is that he invests in YOU. That’s a rarity in my opinion and is what I will always be grateful for. Mason is a mentor, friend and master of his craft…I don’t call him Yoda for nothing.”